The Challenge:
Viawest was one of the largest privately-held data centers in North America. To compete in the rapidly-growing industry, Viawest had to clarify its messaging and elevate its brand.
The Solution:
After a thorough competitive audit, “Centered Around You” became a platform to distinguish ViaWest from both small and large competitors. This position spoke directly to CTO’s who greatly valued both customization and physical access to local sites.
