The Challenge:
Mortgage Cadence provided software solutions to banks and lenders to help automate the lending process. While they were a growing company, they product offerings were confusing to both internal sales team and prospective customers.
The Solution:
By simplifying and streamlining each product offering, and categorizing them by solution type, we created a symphony of branded icons and color schemes to identify each service. The result was a clear suite of services that spoke directly to clients’ needs.
