The Challenge:

Ttec required a cohesive collateral system for its global team to ensure that sales materials were unified, consistently described their services, and clearly distinguished one business offering from another.

Ttec Call Agent Example
Ttec Brand Guideline

The Solution:

Focusing on the Science of Customer Management, a cohesive system was created to unify various offerings and enable both strategic and tactical communications to be consistently branded across all print and electronic products and services.

Ttec Branded Salesheet
Ttec Branded Sale Brochure
Ttec Branded Folder and Brochure
Ttec Branded Corporate Overview
Ttec Branded Architecture
Ttec Brand Architecture
Ttec Branded Salesheets Layout

The Results:

The collateral system unified global Ttec sales materials and garnered international recognition from Alina Wheeler, the author of Designing Brand Identity for excellence in collateral development. Ttec currently has over 65,000 team members operating across six continents.

Designing Brand Identity by Alina Wheeler
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