The Challenge:
South Shore Grill, the beloved family-owned fixture on Monsarrat, was seeking a fresh new identity that would resonate more with its local community.
The Solution:
The reimagined identity of South Shore Grill relates more to the vibrant surf culture by showcasing modern typefaces and a streamlined Diamond Head image which both enhances logo recognition and makes it adaptable for various applications. Images of local surfers by local surf photographers showcase the authenticity of the Hawaiian culture while the new logo works as a lifestyle brand that appeals both to tourists and locals ready to “grind” at their favorite post-surf hangout.
